I’m not sure what the people at Joy of Cooking were thinking when they came up with this one. There are now a series of frozen meals offered under the revered cookbook’s brand name. I noticed a billboard last week with a really Donna Reed-esque model for the new line, and it really creeped me out. First off, though I have eaten many a frozen meal, I would never even try to pass it off as cooking, and it seems a disservice to the Joy of Cooking idea to do otherwise. Popping a bag of roasted chicken stuff into the microwave isn’t so much cooking as heating up, and while fine for what it is, I’m sure, it doesn’t nearly present the joy that comes with making your own meal from scratch.
Oh, dear…..and to make matters that much more weird, the model’s name is Joy (duh) and she even has her own pseudo-site: letjoyin.com. Large house, check; white picket fence, check. So for all of you ladies out their pining to recover the Donna Reed in you, here’s a way to do it! It’s just not tongue-in-cheek enough to be funny, and so sort of has this weirdness about it….I know I’m rambling, but there’s just something about this whole thing that really bugs me.
I can’t help but thank that Irma Rombauer, first author of the Joy cookbook, did not ever, ever have this in mind. It contradicts the whole spirit of her enterprise.